8020-AdVantage.com -

World renowned meta-search engine Fazzle.com is now offering a business intelligence and web promotion service through their subsidiary firm 80/20 AdVantage. Who could be more qualified to maximize your website's search engine and overall Internet exposure than a company that has intimate knowledge of how search engines and the Internet function?

8020’s primary business is not marketing -- it is intelligence. Intelligence represents the ‘flip side’ of the strategy coin. Strategy without intelligence isn’t strategy, it’s guessing. Marketing without strategy isn't marketing, it's gambling. Your company -- your future -- your life – is not something you want to gamble with. Yet, you would be alarmed at how many companies play “guessing games” with their marketing budget.

You need an edge over your competition. You need to know your competition, you need to know how well you are positioned against them, you need to know their strengths and weaknesses – and you need to know how best to capitalize on that intelligence.

We are that edge -- let them blindly throw money into conventional marketing channels while we show you with precision and detail places you should focus on that will boost your ROI far past anything they could experience.

Our business Philosophy is in great part shaped around a theory in finance that sprang from the work of the economist Vilfredo Pareto. He is credited with establishing what is now widely known as the Pareto Principle or 80/20 rule. - that, "for many phenomena 80% of consequences stem from 20% of the causes.". In other words - to name just a few examples - roughly 20% of your keywords deliver 80% percent of your traffic, 80% percent of your sales come from 20% of your product line, 80% of customer complaints arise from 20% of your products or services, 20% of your competitors are controlling 80% of your market.

One of the greatest shortfalls practiced by existing SEO's is that they "micro" manage your site's optimization. Every industry is different, every company unique, you cannot take a cookie cutter approach to optimizing a website and expect it to perform. To truly be successful in this market you have to take a more holistic approach and shift your focus initially away from your website and analyze your competitors.

We could easily map out in detail how our data would pay for itself several fold. However, it boils down to a simple fact -- we have technology at our fingertips that you do not that will enable you to sell more and spend less.

With our extensive database of related search terms, spider technology, and proprietary data mining capabilities we will:

	Research and target the top performers in your industry
	Analyze each strengths and weaknesses
	Build a database that collectively contains all known websites that link to them
	Prioritize the list of potential link partners by importance, so you know which the ones you truly need to target are
	Analyze your PPC search term database and create a search engine performance report that details exactly how well those terms are doing on organic search channels on Google, MSN and Yahoo!
	Potentially increase the ROI on your PPC campaigns several fold by creating a suggestion list of alternative search terms that will still provide highly targeted traffic, but at lower BIDs than your current listings
	Track terms that overlap with your competitors on Google, MSN and Yahoo! and create a comprehensive competitive comparison
	Analyze your search term exposure and cross reference your top performers with your product line -- to ensure the products you are promoting on your site are in sync with the search terms that are getting you your traffic
	Guide you through the myriad of options available to you and help you choose the most effective course of action for growing your online venture

"Without search engines, one could even argue that the rest of the Web is pointless. Yahoo! first tried organizing sites in a directory. While that still exists, it's practically become a novelty instead of a utility. The way to find anything on the Web is via search.

A select few among search industry executives and media cynics who quote them have recently cited paid search as the one and only way to market a business via search engines. It's like saying that the only way to attract attention in a news paper is via advertising, as opposed to public relations... Readers will blissfully keep reading The New York Times even if the advertising were to disappear entirely."

The above quote was extracted from a very popular newsletter focused on the SEO industry. It is articulate, appears well thought out, and sounds undeniably logical. Too bad it's complete nonsense. For the analogy to hold true you'd have to somehow manage to find a way to get first page exposure with every day's print. Possible, but highly unlikely. SEO firms want you to buy into the idea that optimizing for search engines should be your first and foremost concern.

We don't need to tell you why.

You want the inside scoop on search engine optimization? Here it is -- treat it like any other investment. Diversify, consider it an avenue you should explore, but by no means waste all your resources on it. If anything funds and time spent on SEO work should be among your smaller investments.

Pursuing SEO is akin to chasing the proverbial carrot. Every time you get close enough to nibble on it it will inevitably be yanked back and you'll have to begin the chase anew. There is a growing number of companies that spend tens of thousands of dollars every year on SEO services. Likewise, there is a growing number of companies suing search engines like Google for "mysteriously" dropping their results from their top pages. Do you really want to repeat their mistakes? Can you afford to?

Where does that leave you? First and foremost you have to ask yourself, "Why do I want to optimize my site for search engines?" The answer is invariably for customers. You want people to know who you are. You want people to know where you are. You want people to know what you sell and why you are better than the competition. Most importantly you want people to buy from you, be it services or products, be happy with what they got and come back for more. If you do what you do really well they may even begin referring others your way.

To call 8020 an SEO firm would be a misnomer. Although part of what we do for our clientele is geared towards improving their search engine exposure, our primary goal is not search engine optimization -- it is intelligence. Google mania has your competition clawing away at each other vying for premium spots in its search result lists. For those who succeed victory is fleeting at best, and soon auto-personalization of search results on an individual level is right around the corner -- which will make any money you invest in SEO now worthless.

Contrary to popular public opinion getting ranked well in search engines is not the only way you can ensure your company does well. There are plenty of ways to skin a cat and we will make sure all potential avenues for building your exposure are explored. You must take a step back and change your focus to what really matters -- growing your business. Don't buy the media hype - SEO firms want you to pour money into their coffers.

We will show you how to increase your visitor --> sales conversion ratio. We will show you which of your products and services should be your focus. We will show you your top competitors and how to capitalize on their weaknesses. We will show you how to build your brand. We will show you how to build good qualified traffic. We will show you how to build your client base. We will show you how to build your business - because in the end that is all that matters.

Our experience in this industry is unparalleled. Use that experience to your advantage and let us help you evolve your online venture into what it has the potential of becoming!

Mission Statement

Our Goal is to shred the shrouds that obscure the practices and processes other SEO and SEM firms use to optimize their client's websites and educate our clientele. Once equipped with a better knowledge and understanding of the fundamental methods needed to improve a website's exposure, they are more apt to make the proper decisions that will ensure their website's - and their company's - long term growth and success.

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